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What is Retargeting and Why Do You Need it for Your Local Business?
Pure Community Systems • Feb 01, 2022
Do you want to watch your local business grow rapidly? Well, developing and correctly implementing a retargeting strategy can help you achieve this objective and see your business take off.
What is Retargeting?
One of the simplest ways of describing retargeting is that it essentially turns shoppers into buyers. Have you noticed that you might be online shopping or surfing and these items you previously viewed are now following you every time you go back online? That is retargeting.
How Does Retargeting Work?
A hidden code is placed into a specific website that’s equipped to create custom display ads that are specifically for your local business. This code is also known as a ‘retargeting cookie’ and becomes automatically attached to your leads’ browsers when they visit your website.
Now, this cookie can then follow your website viewers almost anywhere they decide to go online for 90 days. While exploring online through Google, TMZ, ESPN, CNN, and tens of thousands of other websites, these website visitors can see your business custom Ads.
The beauty behind these retargeting cookies is that it offers the ability for your business’s advertising to remain almost anywhere your website visitors are online. Due to this, you have the opportunity to turn your shoppers into buyers and establish brand awareness.
The Retargeting Cycle
Retargeting is a relatively straightforward cycle that begins when a prospect shopper starts browsing your site. During this browsing time, a retargeting cookie is attached to the prospect’s online browser. Due to this retargeting cookie, the prospect is track even after leaving your local business’s website.
From here your ads show up on different websites that this prospect shopper visits online. Through these retargeting ads, your prospect shopper is likely to return to your site and make a purchase, and ultimately become a customer.
Why Should Your Local Business Use Retargeting?
Our retargeting program works to inform your existing website visitors and customers of any specials or changes that your brand might have made. In addition to this, an effective retargeting program can help you find potential customers. These interactions promote your brand awareness and aids in enhancing visibility with efficient and targeted marketing.
Investing in retargeting is critical as it's an excellent method to raising your local business's brand awareness in a digital forum. Your business remains at the forefront of your prospect and existing clients' minds. It offers the ability to focus your advertising spend on leads who already have some degree of interest, which means it has a better ROI.
How Much Does Retargeting Cost?
One of the most well-liked features about establishing a retargeting strategy is that it's affordable. With that being said, the popularity surrounding retargeting is also from this type of advertising being incredibly useful and powerful. Due to this, you can see a massive return on your investment as you can boost your clientele base and brand awareness.
With that being said, the pricing on such retargeting strategies varies as a result of various factors. One of these elements is the number of times your retargeting ads are clicked on. Not to mention, the number of times you choose to change your ads’ creative design. Nonetheless, we cater to various advertising budgets and possess the ability to develop customized and efficient retargeting campaigns for your specific business.
Contact Us Now to Learn How We Can Help Your Local Business Flourish!
Contact Us TodayWhat is the Process Involved in Setting Up a Retargeting Campaign?
The retargeting set-up process is quick and simple. You can effortlessly contact us through email or phone. Once you get in touch with us, we can begin the process.
During this consultation, we're going to assess your local business's current digital profile and identify the next course of action. Once we have this information about your retargeting program, we generally begin implementing this strategy and have it up and running within a week or less.
If you're interested in learning more about our retargeting program and how it can help you boost your local business's growth, please feel free to contact us.
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