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Why You Should Invest in Local SEO Services

Pure Community Systems • Sep 01, 2021
Local SEO Services

Its 2020, and it's predicted that businesses in the U.S. will spend nearly 80 billion on SEO. 


This is evidence of how many businesses trust the value of SEO. They trust it to help them rank on Google and other search engines like Bing and Yahoo. It gives their ideal customer easier access to find them. 


This is why local SEO services are more important than ever for local businesses. People who live locally need to know how to find your business, especially when they search for products and services that you have to offer. 


It's even more important for visitors to a local city to be able to find your business. With more competition than ever, you need your business to stand out, to get more clicks, to drive in more traffic, and generate more leads and sales. 


This is why your business needs to invest in local SEO before your competitors do or to keep up with them.


Here's everything you need to know about local SEO and how it can help your business improve its online visibility. Local SEO Services

Everything You Need to Know About Local SEO Services

Being at the top of the rankings will help you beat your competitors when your customers are searching for you. 

This is why you need to not only have local SEO but continue to optimize it to outperform your competitors. 

Optimize Your Title and Meta Description Tags

Title and meta description tags are HTML elements that you can customize in order to change the content of your website.  

It's what your customers see when they do a Google search or any kind of online search. It's a way for potential customers to get an idea of what your product is before they click the link. 

Title tags are generally less than 60 characters in length and description tags should be less than 160 characters in length. This gives you an idea of how long to keep each description in order to optimize it and get people interested in your product.
You don't want your title or meta descriptions getting cutoff and you want these descriptions to be carefully written in order to get the most people interested. 

You should focus on putting in specific keywords close to the beginning of each tag. When done correctly, you can get more clicks from users.
 
Google My Business
Google My Business

Google My Business is a directory that is very important for small businesses. 


Businesses need to claim and optimize their Google My Business so you show up on the Google business page when people search for local businesses. This is incredibly important for a business when someone is searching for a type of business in a particular area. 


It's also important to note that Google rules local SEO. By this I mean Google has a Knowledge Panel that summarizes people, businesses, and organizations. Google chooses which panel to favor, which is typically based on how much knowledge you provide about your business. 


By optimizing your Googling My Business listing, you are increasing the value of your business by putting it in front of every person who searches on Google in your local area.
Optimize Reviews for Your Business
Google My Business

Good reviews are very important for your business. When someone searches a business, they almost always look at the reviews before they purchase from a website. It's a form of social proof. 


You should focus your efforts on getting reviews on Facebook, Yelp, and Google, which can help drive more traffic to your website.  


One final thing to note is that Google will make your site more visible if it has a high number of positive reviews. 


You can also find more information on our blog “the complete guide to SEO” that also provides insightful information on local SEO. 
Get Relevant Backlinks

Getting backlinks from reputable sites can help improve the visibility of your website and bring in more traffic. 
When your site is backlinked in a blog or business website, you increase the visibility of your website because people can find you from other websites. This is also one of the most important ways that Google uses to rank you higher than other websites. If you have a large amount of high quality backlinks, you will rank higher than your competition. 

Don't Forget About Your Mobile Users 

It may be easy to think that every person looking for your business is on a desktop at home searching for where to shop at a local city. It's not always the case. 

Over 50% of site visitors are mobile users now and this number is growing. You should also make sure that your pictures are optimized and mobile-friendly. 

We can help you with your Local SEO. Please contact us if you have any questions.

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